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Signed, sealed & protected

Monitoring a global portfolio of brands

The challenge

bpost, known to most Belgians as the national postal service, needed a scalable Brand Protection system to safeguard a vast portfolio of more than 330 brands worldwide. As an international player, bpost faced significant challenges in ensuring that its brands, trademarks, and domain names remained protected against potential threats in the highly competitive parcels and logistics sector.

Our solution

We provided bpost with daily Brand Protection management services, including strategic advice on trademark registrations, brand monitoring, conflict resolution, and technical support. Our tailored, flexible approach ensured that each brand in the portfolio received the appropriate level of protection while keeping costs under control.

Services
  • Brand Strategy
  • Trademark and design protection
  • Trademark registration and renewal management
  • Trademark monitoring
  • Domain name management & registration
  • Global conflict & dispute settlement

Comprehensive Brand Protection on a global scale

Operating as an international multibrand company, bpost required a customised, scalable system to protect its extensive brand portfolio across the globe. We designed a tailored Brand Protection plan to meet the needs of different markets and preventively address any risks that could arise. bpost operates under multiple brand names, including Radial (USA), Landmark Global, Apple Express (Canada), Dynagroup (Europe), Ubiway Retail, and Press Shop (Belgium). Each brand received a unique level of protection, assessed based on market position and threat level.

Trademark Monitoring & Online security

With the growth of online and e-commerce activities, domain name protection has become an essential part of bpost’s brand security strategy. We ensured that bpost’s domain names were carefully selected, registered, and monitored to prevent any conflicts or misuse. This vigilance helped protect the brand’s reputation from being harmed by conflicting domains or misappropriation. Our consistent monitoring and preventive measures allowed bpost to continue delivering confidently on a global scale.

Result

Our ongoing collaboration with bpost has resulted in a robust, flexible Brand Protection framework that effectively secures their extensive brand portfolio. By safeguarding both physical trademarks and digital domains, we have helped bpost maintain its competitive edge, ensure market consistency, and protect its reputation as a trusted global player in the postal and logistics industry.

Internationalise your brand?

Contact our experts and discover how we can help with brand protection, naming, and international brand management.