
Laroy for pets all over the world
Expanding and protecting a global Brand Portfolio


Given Laroy’s focus on expanding in Asia, we tailored our approach to meet the unique challenges of different trademark offices, such as those in China. Trademark protection in Asia differs significantly from Europe, with varying jurisprudence in developing countries. Our expertise allowed us to successfully register trademarks, navigate the intricacies of local IP laws, and protect Laroy from issues such as brand squatting, copying, and bad faith use.