Contact us

<p>Questions about your strategic brand development?<br />
Get expert advice from Louis-Philip Cattoir, IP &amp; Brand Strategist at Remarkable Europe.</p>


Let’s talk about your challenge

Neem contact op

<p><span style="font-weight: 400;">Vragen over jouw strategische merkontwikkeling?<br />
Krijg advies van Louis-Philip Cattoir, IP &amp; Merkstrateeg bij Remarkable Europe.</span></p>


Laten we jouw uitdaging bespreken

Contact

Schrijf je in voor onze maandelijkse nieuwsbrief!

Thank you!

Bedankt!

Looking for more strategic, creative, and legal brand insights?

Wil je meer strategische, creatieve en juridische merkinzichten ontvangen?

Footer Bottom Menu

Footer Bottom Menu NL

Footer Menu EN

Footer Menu NL

Header Menu EN

Header Menu NL

Rebranding and managing a corporate spin-off

All ingredients of Nutreco’s sustainable future

<p>BP Nutrition, with a portfolio of heritage brands in animal feed, needed a new name to reflect their independence from BP and commitment to sustainability and quality. The rebranding aimed to position Nutreco as a leader in sustainable animal nutrition and innovation.</p>


The challenge

<p>We undertook a multi-step naming process to create Nutreco, a name that combines nutrition, ecology, and economic value. The new brand embodies the values of quality, innovation, and sustainability.</p>


Our solution

<ul>
<li>Brand naming and identity creation</li>
<li>Stakeholder interviews and analysis</li>
<li>Linguistic, cultural, and legal name checks</li>
</ul>


Services

<p>After separating from BP, Nutreco needed a brand that reflected its ambition for sustainable and innovative growth. We began by diving into the company’s mission, values, and aspirations, focusing on key elements like quality, trust, market leadership, and nutrition.</p>


A new path for sustainability and leadership

<p>With a clearly defined brief, we employed a funnel approach, starting with broad concepts and refining them to the perfect fit. Nutreco emerged as the winning name, capturing the essence of nutrition and growth while being easy to remember and globally applicable.</p>


Targeted naming and evaluation

<div class="paragraph paragraph--type-quote paragraph--view-mode-default">
<h3>Result</h3>
<p>The rebranding to Nutreco provided the company with a fresh, unified identity that speaks to its leadership in sustainable animal nutrition. The new name was instrumental in positioning Nutreco successfully on the Dutch stock market and later as a part of the SHV holding.</p>
<h3>Ready to rebrand?</h3>
<p>Contact us on how we can help reposition your brand and achieve your growth ambitions.</p>
</div>
