BP Nutrition, with a portfolio of heritage brands in animal feed, needed a new name to reflect their independence from BP and commitment to sustainability and quality. The rebranding aimed to position Nutreco as a leader in sustainable animal nutrition and innovation.

We undertook a multi-step naming process to create Nutreco, a name that combines nutrition, ecology, and economic value. The new brand embodies the values of quality, innovation, and sustainability.

• Brand naming and identity creation
• Stakeholder interviews and analysis
• Linguistic, cultural, and legal name checks

After separating from BP, Nutreco needed a brand that reflected its ambition for sustainable and innovative growth. We began by diving into the company’s mission, values, and aspirations, focusing on key elements like quality, trust, market leadership, and nutrition.

With a clearly defined brief, we employed a funnel approach, starting with broad concepts and refining them to the perfect fit. Nutreco emerged as the winning name, capturing the essence of nutrition and growth while being easy to remember and globally applicable.