Our branding insights
Stay up to date with the latest insights on branding and trademarks in the world of brands!
7 essential factors for a strong brand name
Read moreMeer merkinzichten?
No Lotus in China, no UGGs given in Australia
How legal pitfalls can impact your brand globally
A balance between anonymity and differentiation
Private Label in a Competitive Market
Identification and Differentiation
How to Stay Unique in a Crowded Market?
Why would you sell a brand? Or keep it?
Strategic Brand Architecture
From Strategy to Success: Your Brand in 2025
A dynamic year behind us, a future full of possibilities ahead.
Protecting Fictional Trademarks in the Real World
Legal Challenges in Registering Fictional Trademarks
Drawn into IP:
Comic Rights and Parody in Belgium
Fundamentals of Brand Development (1/3):
The name as the foundation of the brand
Fundamentals of Brand Development (2/3):
The logo as the brand’s recognition point
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