A separate brand? Or better together?
What your portfolio says about your brand strategy
Our branding insights
Stay up to date with the latest insights on branding and trademarks in the world of brands!
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Summer, sun, and… Brand recognition
Why strong brand assets always work
Meer merkinzichten?
Endorsement: how visible should the main brand be?
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What if coincidence builds a Brand?
Brand extensions and their conditions
A city logo as a trademark?
Why governments should protect their emblems properly
From mascots to slogans
When secondary brand elements become iconic
More than a name tag: How Brands convey meaning
The evolution of Brand names
Trademark protection in the non-profit sector: How to avoid conflicts?
Veterinarians Without Borders vs. Doctors Without Borders
Under the Hood of Microsoft
Evolution as strategy within a hybrid Brand architecture
Does AI bring out the artist in us?
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Samsonite and Samsonite Group: What if product and group share the same name?
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