Trademark protection in the non-profit sector: How to avoid conflicts?
Veterinarians Without Borders vs. Doctors Without Borders
Our branding insights
Stay up to date with the latest insights on branding and trademarks in the world of brands!
Read more
Under the Hood of Microsoft
Evolution as strategy within a hybrid Brand architecture
Meer merkinzichten?
Does AI bring out the artist in us?
Read more
Samsonite and Samsonite Group: What if product and group share the same name?
Read more
Apple vs. Opple: No clear verdict.
Read more
From Brand chaos to clarity: How to build a solid Brand Portfolio
Read more
Pho or Faux? When a name becomes a monopoly
Read more
Clearing your ears with Dyson?!
Read more
7 essential factors for a strong brand name
Read more
No Lotus in China, no UGGs given in Australia
How legal pitfalls can impact your brand globally
A balance between anonymity and differentiation
Private Label in a Competitive Market
12345...10