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Strategic Brand Development

Structure. Create. Protect.
For more than 35 years, we help companies structure their brand portfolio, develop new names and brand identities, and legally protect their brands. Not as separate services. As one integrated approach.

Is your brand growing faster than its structure?

Trusted by leading brands since 1989

Selected cases

bnode - Signed, sealed & protected

bpost | bnode

Brand Strategy

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Naming & Brand Identity

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Legal Brand Protection

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Nalu

Brand Strategy

,

Naming & Brand Identity

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Alpro

Brand Strategy

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Orange

Brand Strategy

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Lotus

Brand Strategy

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Naming & Brand Identity

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Sofico

Brand Strategy

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Naming & Brand Identity

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Acerta

Brand Strategy

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Naming & Brand Identity

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Arvesta

Brand Strategy

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Naming & Brand Identity

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Aqualex

Brand Strategy

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Naming & Brand Identity

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Our approach to Strategic Brand Development

Strategy, Naming & Brand Identity, and Legal Brand Protection don't work in isolation.

We integrate all three so every brand decision is strategically sound, creatively distinctive and legally defensible.

About Remarkable

What we do

Structure

Brand Strategy - Clarity in your brand architecture, positioning and portfolio.

Create

Naming & Brand Identity - Distinctive brand names and strong brand identities.

Protect

Legal Brand Protection - Trademark registration, monitoring and defence, locally and internationally.

Insights

View all our insights

When the brand name is not the problem

Why companies should not rebrand too quickly, and how brand names, colours, symbols, typography and other brand assets build recognition together

What Aperol v. Aperbitter teaches us about likelihood of confusion

Why one recognisable name element can be enough to make a trademark legally vulnerable

Purpose is not something you communicate. It is something you build.

Why purpose belongs in brand strategy and the boardroom and not in the campaign brief