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Strategic Brand Development

Structure. Name. Protect.
With more than 35 years of experience, we help companies structure their brands, develop new names and brand identities, and legally protect their brand portfolios.

Ready to structure, name or protect your brands?

Trusted by leading brands since 1989

Selected cases

Acerta

Brand Strategy

,

Naming & Branding

,

Alpro

Brand Strategy

,

Aqualex

Brand Strategy

,

Naming & Branding

,

bnode - Signed, sealed & protected

bpost | bnode

Brand Strategy

,

Naming & Branding

,

Brand Protection

,

Orange

Brand Strategy

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Sofico

Brand Strategy

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Naming & Branding

,

Nalu

Brand Strategy

,

Naming & Branding

,

Arvesta

Brand Strategy

,

Naming & Branding

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Anacura - The science of coherence

Anacura

Brand Strategy

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Naming & Branding

,

Lotus

Brand Strategy

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Naming & Branding

,

Our approach to Strategic Brand Development

Strategy, naming and brand identity, and legal brand protection don't work in isolation. We integrate all three so every brand decision is strategically sound, creatively distinctive and legally defensible.

About Remarkable

services

What we do

Structure

Brand Strategy - Clarity in your brand architecture, positioning and portfolio.

Name

Naming & Brand Identity - Distinctive brand names and strong brand identities.

Protect

Legal Brand Protection - Trademark registration, monitoring and defence, locally and internationally.

A logo is not a marketing campaign

Why the new Spotify logo sparked so much controversy and what it reveals about brand equity

The most dangerous AI name often sounds good

The most dangerous AI name often sounds good

Why developing a brand name with ChatGPT does not remove strategic, linguistic and legal risks

Why city branding is rarely about marketing

Why city branding is rarely about marketing

Cities are not campaigns, but complex brands that need to be structured, governed and protected.