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murals

Fundamentals of Brand Development (3/3):

How does communication bring a brand to life?

budapest

Protecting Fictional Trademarks in the Real World

Legal Challenges in Registering Fictional Trademarks

Fundamentals of Brand Development (2/3):

The logo as the brand's recognition point

banner

Fundamentals of Brand Development (1/3):

The name as the foundation of the brand

Marc Sleen aan het werk

Drawn into IP:

Comic Rights and Parody in Belgium

Lotus speculoos

8 Reasons to Change your Brand

Because forewarned is forearmed.

veg

Plant-based Gouda: Say Cheese?

Packaging legislation for plant-based alternatives

Vlaggen

Why Countries Are Renewing Their Image:

The Power of Country Branding

D symbool met andere symbolen

Newcomer alert:

Meet the Ⓓ-Symbol for design protection

“The last thing we do, is changing the Brand name”

– Thierry Cattoir (Branding Architect & founder of Remarkable)

Daikin Banner

Keep your head cool

Brand positioning in M&A

Unbranded vliegtuig

Would you board an unbranded plane?

Corporate Identity and style of our company