Brand Creation
Brand Creation
Onze formule voor een krachtig merk: een combinatie van doordachte keuzes waarbij verbale en visuele elementen samenkomen om de gewenste boodschap en emotie over te brengen. Wij streven naar een balans tussen creativiteit en onderzoek, zodat elk merk een solide strategische, creatieve en juridische basis heeft.
Naamontwikkeling
Creatief en taaloverstijgend
Bij naamontwikkeling ligt onze focus eerst op het creatieve en taalkundige aspect. Wij ontwikkelen namen die onderscheidend, taaloverstijgend en cultureel relevant zijn. Dit begint met een diepgaand begrip van uw merkidentiteit en doelgroep, gevolgd door creatieve sessies waarin we unieke en relevante namen formuleren.
Juridische validatie als tweede zekerheid
Met ons in-house IP-team voeren we vanaf de creatieve fase juridische controles uit. Dit garandeert dat uw merknaam juridisch beschikbaar is en beschermd kan worden in uw actieve regio. Onze aanpak voorkomt risico’s en biedt zekerheid van zowel de Europese Unie tot op internationale markten.
Heldere structuur en consistentie
Wij helpen bij het opzetten van een naamgevingssysteem en een portfolio-structuur die groei en consistentie mogelijk maakt, zodat uw merk op lange termijn strategisch sterk blijft.
4 elementen van een logo
Creatieve ontwikkeling van uw logo
Elk sterk logo omvat vier essentiële elementen: typografie, kleur, symbool en de naam. Wij ontwerpen logo’s die uw merk versterken en een blijvende indruk maken, met aandacht voor consistentie en impact.
Slogan en visuele ondersteuning
Wij ontwikkelen slogans, descriptors en visuele hulpmiddelen zoals infographics en iconografie. Deze elementen ondersteunen uw merkverhaal en zorgen voor een krachtige, coherente uitstraling.
Visuele identiteit en merkelementen
Logo en huisstijlontwikkeling
Wij ontwerpen logo’s en visuele identiteiten die uw merk tot leven brengen. Elk element, van kleur tot typografie, wordt zorgvuldig gekozen om consistentie en impact te waarborgen.
Slogan, descriptor en baseline-ontwikkeling
Een sterke slogan of descriptor maakt uw merk compleet. Wij zorgen ervoor dat uw boodschap helder en inspirerend is, en perfect aansluit bij uw doelgroep.
Ondersteuning en implementatie
Lange termijn samenwerking
Wij zijn meer dan een creatief bureau; wij zijn uw merkenpartner op lange termijn. Van merkimplementatie en roll-out tot het bieden van strategische ondersteuning, wij zorgen ervoor dat uw merk zich blijft ontwikkelen en succesvol blijft in een dynamische markt. Ons team staat klaar om u te begeleiden bij elke stap van het proces.
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With more than three decades of experience in brand strategy, architecture, and evolution, we help companies build impactful brands.
Our strategic approach combines in-depth research, creative vision, and thorough implementation, ensuring your brand makes a lasting impact both internally and externally.
Frequently asked questions
Lets transform your challenges into opportunities.
What does creative branding deliver in terms of visibility and growth?
Creative branding sets you apart in a crowded market. We focus on storytelling, distinctive design, audience relevance and consistency - so people not only notice your brand but also trust and choose it. Through smart naming, identity and communication, we build awareness, preference and growth.
For Lotus, we supported naming, brand research and identity development to ensure the brand resonates internationally. The name is short, unique and recognisable perfectly fitting their growth story. For Alpro, we strengthened the brand identity to support growth in new markets and increase global brand recognition.
How do we translate our brand story into strong design and communication that connect with both customers and employees?
We link your brand story to your mission and vision, conduct expert interviews and define your core values. From there, we translate insights into visual elements, logo, colours, typography, and tone of voice, creating communication that feels consistent and authentic.
After expansion and acquisitions, we helped Arvesta develop a new corporate identity and brand story that combined internal recognition with external appeal. Also for Liantis, we translated the brand story into a visual identity and communication style that inspires trust and reflects the integration of three organisations.
In which way can we consistently apply a visual identity?
We develop a complete visual identity and comprehensive brand manual so every element, logo, colours, typography, icons, is used correctly and consistently across all platforms.
When AG Insurance separated from Fortis, we not only renewed the logo and design but also rebuilt trust through a visual identity that felt modern yet respected the brand’s heritage. The new style was implemented across all channels, from digital media to office materials. For Aqualex, we developed a recognisable visual style consistently applied across all products and communication, from packaging to trade fair materials.
How do we make sure our brand guidelines are respected?
Consistency doesn’t happen automatically. We start with clear brand guidelines, visual standards and practical templates. Then we train teams through workshops so everyone understands how to apply them correctly.
For CLdN, we didn’t just design a new identity under the “C-flag”. We also guided the rollout across every touchpoint, from containers to signage, ensuring each division communicates consistently and the brand is truly lived. For Arvesta, we made the brand guidelines tangible with clear templates and training, enabling teams to apply the identity consistently across all channels.
Which brand mark should we use on which materials?
We create clear visual guidelines, covering logo, colour palette, typography and symbols, and provide concrete advice for applying them across online channels, print, signage, packaging and more. This ensures your brand always looks coherent and recognisable.
For CLdN, we developed a unified brand architecture under the “C-flag”, then rolled out the new identity across all materials, from containers and harbour buildings to ship lettering and communications, so every touchpoint expresses one brand. For AG Insurance, we defined how the logo and visual elements should be applied across all channels, ensuring brand consistency in every application.
Should I change my brand name or logo?
That depends on your situation. Sometimes a design or logo update is enough to ensure your visual identity reflects your strategy more clearly. In other cases, a full brand creation process is the right approach, especially when a product targets a distinct audience or needs to express new values. We analyse your brand architecture, naming and legal protection to ensure name and identity work together seamlessly.
After the merger of ADMB, Provikmo and Zenito, we developed the name Liantis and a new visual identity. This brought the integrated offer to life under one clear positioning, maintaining trust through change. For Belfius, we created a new brand name and identity that projected trust and marked the transition from Dexia to a Belgian bank and insurance group.
Do we need to renew our brand identity to align better with our strategy?
A strong brand evolves alongside the business. Whether it’s a repositioning or a complete rebrand, the right identity strengthens your strategic ambitions.
Take Alpro and Belfius. We helped both transform into powerful, future-ready brands that express their strategy through design and storytelling.
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