The challenge
AO76 is a Belgian clothing brand known for its premium childrenswear. With a growing international presence, securing strong brand protection was essential. AO76 needed a trusted partner to manage and safeguard its intellectual property across multiple markets.
Our solution
Remarkable Europe took AO76’s brand management under its wing, ensuring a strategic centralisation of trademark registrations while optimising their brand portfolio. Alongside these efforts, we launched a global trademark monitoring system to detect and act upon potential infringements proactively.
Services
- Global Brand protection
- Consulting and management of the Brand portfolio
- Brand monitoring in all active markets
Protecting the A076 logo
A brand’s logo plays a key role in the fashion industry, where visual identity is paramount. Competing brands using similar logos could create consumer confusion and dilute brand equity. Beyond securing the brand name itself, we ensured optimal legal protection for AO76’s new logo in all active markets, safeguarding its distinctive presence.
Proactive counterfeit monitoring
Fashion brands face constant risks of counterfeiting and unauthorised use. With our trademark monitoring, we detect potential infringements early, allowing AO76 to take swift legal action. This includes blocking unauthorised registrations of the brand name or logo and addressing cases where competitors create market confusion.
‘Thanks to the brand monitoring reports, I can sleep soundly knowing that my brand won't fall into the wrong hands.’
Gaspard Poelman, CEO, AO76
Result
Through strategic brand protection and proactive global monitoring, AO76 now benefits from a solid international protection framework. Their brand is legally secured in all active markets, allowing them to grow with confidence, free from concerns about infringements on their identity.
