The challenge
Flamingo, an international wholesaler of pet products with over 8,500 accessories and snacks, aimed to protect their brand portfolio and prepare for further international growth. They were looking for a strategic partner to support them with legal brand protection and trademark monitoring.
Our solution
Since 2016, we have managed Flamingo’s entire brand portfolio as a strategic partner and legal representative. We have developed a comprehensive brand registration and monitoring strategy, considering both short- and long-term business goals. Through a multidisciplinary approach, we ensure Flamingo’s brands are protected from competitors and trademark infringements.
Services
- Strategic brand advice
- Global trademark registration & monitoring
- internationalisation
- Conflict & dispute settlement
- Support for brand management
From Benelux to global
From the start of our collaboration, it was evident that Flamingo had the ambition to expand globally. The initial brand registration was limited to the Benelux, but soon expanded to Europe and subsequently to other international markets. Our legal team conducted extensive market research for new regions, ensuring strong protection through thoughtful brand registration and monitoring.
Short- and long-term goals
Solid brand protection requires attention to both short- and long-term objectives. We consider case law, potential competitors, existing brands, and sectoral practices. Our monitoring ensures rapid response to infringements, proactively informing clients about threats. This support enables Flamingo to continue expanding its brands internationally.
Result
With our support, Flamingo’s brand portfolio is now globally protected. Our trademark monitoring ensures that Flamingo can swiftly respond to potential threats, strengthening its market position and enabling steady international growth.
