When Bio becomes Branding
When Bio becomes Branding
Bio becomes popular after years of being characterised by austerity and seriousness.
Wholesale distribution, which is often a forerunner in organic products with its own brands, is helping it to do so.
Thanks to marketing initiatives that open up organic food to values of pleasure and modernity that were previously unknown, as austerity and seriousness have often characterised organic products on supermarket shelves.
At Remarkable we make a distinction between 5 types of Bio Brands
1. Bio Born like Bjorg
2. Bio Shops like Naturalia
3. Bio Hyper like Carrefour Bio or Bioplanet
4. Bio By Brands like Les 2 Vaches (Danone)
5. Bio Extension like Heinz Bio
PS: Have a look at pro.danone.fr where Danone’s descriptor states ‘essential diary and plant based’, showing Alpro and Les 2 Vaches clearly together with the Fjord and Gervais brands for the first time!
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